An Overdue Critical Look at Soft Power Measurement: The Construct Validity of the Soft Power 30 in Focus
![New Power Generation ... The rise of "soft power" and what does it take to be loved in a world of economic and political power plays? - Peter Fisk New Power Generation ... The rise of "soft power" and what does it take to be loved in a world of economic and political power plays? - Peter Fisk](https://www.peterfisk.com/wp-content/uploads/2019/12/Screenshot-2019-12-02-at-13.50.24.png)
New Power Generation ... The rise of "soft power" and what does it take to be loved in a world of economic and political power plays? - Peter Fisk
Brand Finance - What is #SoftPower and how do we measure it? Steve Thomson, Insight Director, Brand Finance explores how we evaluate nation #brands in the Global Soft Power Index: brandfinance.com/insights/soft-power-why-it-matters Register
![Soft Power: The Means to Success in World Politics | Carnegie Council for Ethics in International Affairs Soft Power: The Means to Success in World Politics | Carnegie Council for Ethics in International Affairs](https://media-1.carnegiecouncil.org/cceia/import/studio/_1200x675_crop_center-center_none/Soft-Power.jpg)